IRIS VAN HERPEN - POP UP

This university project focused on designing a pop-up experience for Iris van Herpen, aimed specifically at a high-end audience including celebrities. The concept centered around creating a curated user journey that highlighted the designer’s latest collection, while also offering a gallery like space to admire iconic pieces from past seasons. This experiential pop up is not merely an exhibition, but an immersion into a universe where innovation and aesthetics converge, where fashion is no longer static, but a choreography of waves and folds, a dialogue between curved lines, and technology. A key feature was the catered happening, an exclusive runway show complemented by gourmet food and drinks. To complete the luxury experience, the space included an on-site atelier where guests could have their measurements taken for bespoke garments.

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Collaboration project with Sofía Toro, Isabella Pellicer, and Amanda Ripoll.